Digital Marketing Interview Prep: Skills, Questions, Tips
Q.1 What is content marketing? Content marketing is a strategy that aims to create and distribute valuable and relevant content (articles, blog posts, videos, and more). The ultimate aim of this strategy is to convert prospects into paying customers by guiding them to make purchase decisions. Q.2 What is click-through rate? The clickthrough rate, or CTR, is the percentage of people who click on an ad after seeing it. CTR = Number of clicks/Number of times the ad is shown. If an advertiser's ad has 10 clicks and 100 impressions, then the CTR would be 10%. Q.3 Why is brand awareness important? It is the first step in the marketing funnel – a foundation to acquire your ideal customers. The audience's ability to recall your brand depends on brand awareness. It makes your target audience familiar and comfortable with your brand. It helps you achieve your business goals and objectives, significantly increasing your website traffic and building brand affinity. Q.4 How can you measure ...